Leadership In Law Podcast

S03E129 Using Social Media Authority for Paying Clients with Fin Wycherley

• Marilyn Jenkins • Season 3 • Episode 129

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Clients don’t hire credentials; they hire the voice that earns their trust in the moment they need help. Fin, a BBC commentator and personal branding strategist trusted by global brands, joins us to show how lawyers and professional experts stop hiding behind bios and start turning short, useful posts into qualified appointments and retainers.

We dig into the real reason professionals avoid social media and how to get past it without risking your reputation. The playbook is simple and repeatable: answer specific FAQs your clients whisper to Google, publish where they actually spend time (TikTok, YouTube, Instagram, Facebook), and route attention into a clean funnel with a valuable lead magnet, clear scheduling, and friction-free forms. Fin breaks down a 90‑minute monthly batching routine that fuels daily content, explains why LinkedIn alone won’t serve most B2C practices, and shares a case study of an immigration lawyer who booked 65 consults from short-form video, turning 20–35% into retainers.

We also explore AI as an ethical force multiplier: multilingual dubbing that feels native with transparent disclosure, smarter editing and captioning, and tools that keep cadence high without draining billable hours. Expect straight talk on website bottlenecks, qualifying out tire-kickers with concise questionnaires, and the metrics that matter: saves, shares, profile taps, show rates, and signed retainers. If you’ve been waiting for a practical, no-fluff system to build authority and pipeline at the same time, this conversation hands you the steps and the mindset.

Reach Fin here:
https://supersizemedia.co.uk
https://www.linkedin.com/in/finwycherley/
https://x.com/finwycherley 
https://www.youtube.com/@FinWycherley 
https://www.tiktok.com/@finwycherleylaw 
https://www.instagram.com/finwycherley/ 

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SPEAKER_00:

Welcome to the Leadership in Law Podcast with host Marilyn Jacobs. Cut through the noise, get actionable insights, and inspiring stories delivered straight to your ears, your ultimate podcast for navigating the ever-changing world of law firm ownership. In each episode, we dive deep into the critical topics that matter most to you from unlocking explosive growth to building a thriving team. We connect you with successful firm leaders and industry experts who share their proven strategies in hard one with the pool. So whether you're a seasonal leader or just starting your journey as a law firm owner, the Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.

SPEAKER_01:

Finn is the founder of Supersize Medium, BBC commentator, and one of the world's leading voices in personal branding and social media authority for professionals. Finn is trusted by Meta, Vodafone, Google, and even 10 Downing Street. And she's known for one big mission: turning hidden geniuses into headline makers. She helps lawyers, financial professionals, and experts who are brilliant at their craft, but invisible online. Over the last decade, she's grown clients to hundreds of thousands and sometimes millions of followers on TikTok and YouTube, doubled lead flow for professionals using AI-powered content strategies, and helped executives relaunch their careers with magnetic personal brands. Finn has spoken in more than 15 countries, built a global following, and yes, she's even followed by Barack Obama on social media. Today she's here to talk out about how professionals can overcome fear, build influence, and turn social media posts into real clients. I'm excited to have you here. Finn, welcome.

SPEAKER_02:

Thank you, Merlin. I'm excited too.

SPEAKER_01:

Absolutely. Tell us a little bit about your leadership journey.

SPEAKER_02:

So basically, my first degree was in law, but because I was very ambitious about having lots of children, I recognized pretty quickly that it wasn't exactly going to be the best fit for my career. So I went straight into marketing after that. But I still always kept my eye on justice matters and developments in the industry over the years while I was doing speech writing and things. And then finally did a lot of journalism. And then finally, when social media came around, I was like, oh my god, this is it. This is the game changer for so many small businesses. And originally when social media was just started, nobody was thinking about it as a marketing tool. But because I was jumping into it, going, oh my God, President Obama's just been elected because of his marketing, because he was very direct about social media and how he was using each channel. And that's obviously why he started following me, and a whole bunch of big politicians and presidents and brands were following me as a result. And then, of course, a whole bunch of clients came on, and I was like, Wow, this is crazy. Yeah, so that's how the marketing journey started. And then eventually, just because everybody is now a social media specialist guru, there's no barrier to entry. Everybody and their dog can now be a social media influencer and uh manager. I decided to actually go back and specialize in that space where I already was super comfortable with law firms and professional services.

SPEAKER_01:

I love that. Yeah, and you do workshops and stuff as well, don't you?

SPEAKER_02:

Yeah, so we have two kind of main packages. We've got the agency side where we take all of the pain away. We help you with the content, the ads, the funnel, the emails, the nurturing, everything like that. So we're like the outsourced marketing department for lots of small to medium-sized businesses and law firms. And then on the other hand, if they don't necessarily have that kind of budget for us to be able to take all that off their shoulders, then we can coach them and train them and make sure that they're optimizing all of the charismatic characters that they've got hidden behind the marketing department. Yeah.

SPEAKER_01:

Fantastic. So being that you work with professionals that are brilliant but they're invisible online, why do you think so many lawyers and experts struggle to show up on social media?

SPEAKER_02:

It's just not in the DNA. Speaking on online is a very daunting experience. And I don't think anybody should really overestimate how difficult that can be speaking into the void. You know what I mean? It's like the most brutal thing. I think, in terms of the biggest fears in life, death and illness and public speaking, I think social media speaking is also gotta be up there as well because it's very difficult to actually bring big, strong energy when you don't know how to do that. Do you know what I mean? So we have a way to make sure that they're able to turn up very excited, very enthusiastic, and and able to really hone their message in a way that is very captivating online. Whereas if they just are left to do it in their own space, it's just gonna be awful. And of course, it's not in their comfort zone, they're far too busy for that nonsense, and the risk of damaging their reputation is definitely too painful for them to actually breach that frontier.

SPEAKER_01:

That's true. On top of the fear and everything, it's the fear of, oh my god, will this be taken as an opinion piece? And it's not what that's meant to be. There's a lot of things like that. How do you help people? You know, what do you feel is behind the fear other than maybe some possible embarrassment or something? But how do you help people get move past that?

SPEAKER_02:

So the really powerful way to get through it is to make sure you're answering all the questions that people are always asking. So rather than be generic about we help everybody who's got a question type thing, you're just going straight into what it is your target client audience are always asking. So if you're an employment lawyer, for example, you need to start talking about the HR department is not your friend. If they try to ask you to do this, you need to make sure you do bum so that you don't get in trouble next time, etc. etc. So you're actually coming across as a best friend giving advice because it's a very relaxed type of platform as well. So if you come in there being too squeaky clean, billboardy, it's just gonna be the wrong vibe as well in there. So having that value that people can look at that and go, oh, that's really interesting. Now I know what to do if ICE is knocking at my door and I've got my family member who's got a bit of a situation going, but I know exactly what to do now. I feel better. I'm maybe not gonna share that information, but I'm gonna pass that information through my WhatsApp groups to a whole bunch of people that I know are gonna need that information. And because of the fact that person is putting that information out there, now that person is regarded as a very trustworthy individual. So therefore, you can't break that trust. Once you've built that trust, when you once you've actually come out from your behind your office, behind the marketing department, behind the business brand, and actually got in front of their face and said, listen, this is how you need to protect yourself if you're in this situation, type thing. And then instantly people are definitely gonna warm to you and appreciate you and share that information and even become part of your marketing department because they're sharing that information with people. And that really is the key for social media. If people are just scrolling past, that post is literally dying on the vine. So the only way you can make sure that post actually goes viral, gets seen, gets recommended in the algorithm is if people are sharing it and saving it. That's the only way.

SPEAKER_01:

I love that. So the you're talking like the FAQ kind of thing, these no interest videos.

SPEAKER_02:

Exactly. Yeah, going really deep into the biggest pains and desires of your class. If you're a divorce lawyer, here's the three things you need to think about before going into the meeting with the opposition. This is how you need to shape this conversation, five steps, all of those things. And people are gonna really appreciate the objectively speaking value that you're putting into the news feed.

SPEAKER_01:

Love that. Yeah, I absolutely agree. So, what is what do you think is one of the biggest mistakes that professionals make when they're trying to build a personal brand?

SPEAKER_02:

Oh, that's a great question. So I would say that they they don't know where to start, first of all. Well, which platform are we gonna go on? Are we gonna do video-based? Are we gonna spend most of our time on LinkedIn? Because obviously a lot of lawyers just want to hang out on LinkedIn. But literally, if you are trying to get in front of if you're an employment lawyer, if you're immigration, if you're family, if you're real estate, you need to be on these other platforms because that's where the vast majority of your target audience is. So even making decisions about which platforms you need to go on, that has to be strategically thought through so that you're not wasting your time and energy on platforms where people like to lurk or look for jobs or whatever. It's not necessarily going to give you those great leads that you need. So having a more strategic approach to it. And then also not putting all of your time and energy into it. So, what we do with our clients is we spend like an hour and a half once a month, we interview them in a very structured way. We've already prepared them, they know how to make sure that they're properly mic'd up, that the lighting looks great, we've got that podcast environment, they're leaning into the camera and stuff like that. And then we just take an hour and a half worth of content from them, then we take it away, edit it all up, and then either give it back to them for their team to go out and schedule it, or we will take over that pain for them.

SPEAKER_01:

I love that.

SPEAKER_02:

So batching content to make it easy on the client, and they only have to spend an hour and a half per month on the market team. Yeah, do you know what I mean? And because of you, because of the fact you've got so much content to play with, you can turn it into YouTube, you can turn it into TikTok, you can turn it into LinkedIn, email, newsletter, everything. So all of it is taken off their hands. It's a be it's a beautiful strategy, even if I do say so myself.

SPEAKER_01:

It's very good. You just can't overstate the simplicity of batching content. But if you feel like it, change your shirt a couple of times, so it looks like you did it multiple times.

SPEAKER_02:

Exactly. It doesn't have to be complicated, yeah.

SPEAKER_01:

Very cool. And what are so they've decided, okay, I'm gonna do this. So what would be the first step beyond calling you?

SPEAKER_02:

So we don't really have a lot of due diligence process. Obviously, as you can imagine, if someone with a background in law, we don't move without having a proper sensu approach to the terrain, right? So we need to understand where they are at, what position they're at, where they are in the hemisphere, how do the clients look at them, make sure that the branding, the positioning, and even the website, the landing pages and all these things are working. Because often the websites can be so janky, as we say in Scotland, or clunky or whatever, that it's like even if we gave you a thousand leads on the going to that website, they're just gonna be like buffering and buffering, it's just gonna be horrible. So we'll do a full analysis of do you have yourself set up on the right platforms? Are you set up in the right way? Are you optimized for the right keywords? Have you got a charismatic kind of emotional appeal? Because people don't buy any product or service based on facts, you know what I mean? Yeah, they buy based on emotions and then they use the facts to justify their things. Think about how you buy a car or even how you buy salt. There's an emotional aspect that happens there. So we have to make sure that the positioning is rock solid, first of all. And then after that, it's time to start really put putting out that phenomenal content that then allows us to build a real cult community around them that is actually going to be part of their marketing team.

SPEAKER_01:

I love that. And I think it's important to reiterate the fact of checking your website to make sure it works, not just the speed, but have you checked your form on your website recently to make sure when you hit submit, it submits? Like even some chat widgets. I've known people that they test their chat widget and it's three or four hours before the text message actually reaches them. No one knows where it goes. Why would something not be instantaneous? It's a chat widget.

SPEAKER_02:

And the thing is, so this is such an important point because so many websites are just locked in to so much tech that some web designer is so precious about that nobody's allowed in there, nobody's allowed to do anything. And if us the marketer is trying to fight with them about what we need, we've got months of grief ahead of us, basically. What we tend to do is not even convert them on the website. So we will set up the whole appointment system so that it's a very smooth and simple process. We're not having to have those kind of territorial fights with the web designers guys. Do you know what I mean? And especially even if you were sending, we're sending the clients to our landing pages and our questionnaires because we don't want to, there's a whole bunch of people that are going to sign up for free consultations. We don't want the tire kickers. We want to make sure that they're actually genuinely interested in turning up. You don't want to have a whole day of appointments and then nobody actually turns up because you know what free appreciates are like. So you need to make sure that they're being properly qualified, you're putting them through their paces, you're asking the right questions so that by the time they finished and they've actually put picked that time on your calendar to have that conversation, like the tarekickers have left the building already to netoven.

SPEAKER_01:

Okay, so like a survey to kind of let them disqualify themselves.

SPEAKER_02:

Exactly. Yeah. So those who are a strong appetite for actually turning up will be happy to share the information that is going to make sure that when the lawyer turns up in front of them, they've got everything they need to be able to start having that conversation about what's required and everything like that. So those people won't have a problem. It does mean we have less leads, because but it means we've got high quality leads and they're always going to turn up pretty much. We in the past, when we started doing this strategy, we would get something like 450 appointments for the month. Over 50, 60% of them were just like low quality or just twice years or didn't have the money, the budget for it. So that's why we are a lot more rigorous about making sure that when we got an appointment on the lawyer's calendar, it's rock solid, or it's pretty much rock solid as humanly possible.

SPEAKER_01:

I love that. Being, yeah, absolutely. It makes a lot of difference. You don't want to waste your professionals' time either. Agreed. So now you talked about YouTube, you talked about TikTok. Do you think professionals should consider either of those? Because I know so many of them want to stay on LinkedIn. We touched on that a little bit earlier. What are your opinions of the other two?

SPEAKER_02:

I'm in a I'm a mad fan of TikTok and YouTube and Instagram. Because if you're a divorce lawyer or real estate, are your clients genuinely hanging out on LinkedIn?

SPEAKER_01:

No.

SPEAKER_02:

It's a nil. It's a nil. So don't even fool yourself. The vast majority of the universe are on those platforms because it's like they're hanging out in a mall, right? They're just chilling there, they're catching up with their friends, they're catching up on the gossip or the politics that they love. And because the algorithm on that particular platform sees that they've been looking at how do I divorce my partner without losing my kids, then they're gonna feed them the most viral pieces of content that is going to keep them on the platform. So therefore, you have an opportunity on TikTok, on YouTube, on Instagram, where those clients are hanging out, rather than just go, just it would be like in the old days, going, Oh, we only do telephone, we don't do websites, you know what I mean? Shut up, stop it. Yeah, just go where the clients are and just get over yourself, you know what I mean? Because the thing is when you're creating that great quality content, which at the end of the day is the hardest part, why limit yourself to distributing it on one platform when it takes one to put it on all of them, yeah. And then you can let the audience decide where you're getting huge. You you might surprise yourself and discover you're getting massive on Instagram. You'd be like, who knew? You know what I mean?

SPEAKER_01:

Exactly. Yeah, I and we definitely do the Facebook, Instagram. If you're a B2C attorney, right, LinkedIn is not the place to be. Yeah, you want to have a presence there, right? But that's not where you're gonna be what uh put posting content for clients. So I love what you're saying. Go where your clients are, fish where the fish are.

SPEAKER_02:

And I call it putting the fishing rod into all of the ponds and then let waiting to see what comes back. Let the data decide, let the audience decide where you need to concentrate your efforts. And ultimately, some months we will see with even clients in the same kind of vertical, some of them are just killing it on Instagram, some of them are killing it on YouTube, some of them are killing it on TikTok just because they've got that particular vibe, and then because they've suddenly got interested all because obviously most of them are like TikTok, I'm a professional, I'm not gonna be singing and dancing on TikTok, I'm not a YouTuber, you know what I mean? And of course, once they begin to see the results coming in and how quickly they can grow on the platform, and within post number six, they're getting a hundred thousand views. They're like, I'm interested now. So, what do I have to do to get to a million views now? So then they start enjoying the fact that they're becoming TikTok big and they're getting to be cool with their own kids now. So there's a level of competition that is great to be able to engender in the lores because lores are naturally competitive. So when you can get them into that space where they're like, hey, actually, I'm beating that guy over there. I got like a hundred thousand views on that post and he only got five thousand. I love it. Yeah.

SPEAKER_01:

Yeah. And it is thing, it's just getting it out there, getting stuff out there. But I agree with you. It's I think it depends on the vibe, but what it's getting past that idea of what we think a TikTok is or what we think a YouTube. When we see the kids on the street, I say kids, doing the dances and doing all of these things, and that's that's part of it, but that's also part of that algorithm. So it's a bit different. But I love the way that you get just dispel those rumors, get out there, you can still be professional and have a vibe about you and appeal on the social social media and get followers.

SPEAKER_02:

A hundred percent. And the thing is, once you do it that way, you're gonna find yourself moving from like maybe two or three thousand fans on LinkedIn and a bit on Twitter or Blue Sky X, but then you can move into the hundreds of thousands. Most of our clients are on the hundreds of thousands of thousands. Hundreds of thousands because of the fact that they're showing up on the regular, sometimes once, twice a day, sometimes three times a day if there's a big campaign going on, and we're just providing value. And then at one point in the month, we're like, free consultations over Thanksgiving. Let's go. And then we get the appointments flooding through, and it's happy days for everybody.

SPEAKER_01:

Love that. Now, how do you turn a social media post? Do you have a specific formula or something that would turn a post into actual paying clients, not just followers or impressions?

SPEAKER_02:

So great question. I would say that every single post is a potential lead. So that's why we're creating value. We're not generically going, well, if you've got a problem with your family and you want to divorce your husband, then you know we're always at the end of the phone type of thing. No, we want to be very specific about the information that we're giving. And then we're giving them the option to download something of incredible value: a lead magnet, a free webinar, or a PDF cheat sheet of the 10 things you need to do when you're walking in or how to decide which divorce lawyer to use, et cetera, et cetera. So therefore, you're capturing their email, you're bringing them into your digital sales funnel, you're nurturing them now, not just on the social media platform, but also through your newsletters. And now they've actually binge watched a whole bunch of your content. They're looking out for your material coming in through their inbox now, to their email, and they're really appreciating it and valuing it. And at that point, when they've reached that zero moment of decision, then the the first the only person that they're ever going to think about calling is you to book an appointment.

SPEAKER_01:

I love that. Yeah, so you're talking about using social media as your entire funnel and just by giving value, then giving the lead magnet the more information, then getting them into your email. I love that. So you go from someone else's audience to your audience to then they become a client.

SPEAKER_02:

Exactly. And at the end of the day, it's also changing their idea about what social media is because social media means being social. You can't just what I call pump and dump. You can't just go there and just post that post and then disappear until tomorrow. It just doesn't work like that. You actually gotta be in there nurturing, having a chat, having a conversation, answering a couple of questions and things like that. And obviously, the lawyer doesn't have time for that. So our team, we handle all of that for them. So that means that people have a sense of having some kind of relationship with the lawyer. And even if it's in a different language, we're able to do that nowadays as well. So it's phenomenal.

SPEAKER_01:

Fantastic. And I know that you had mentioned that you with the AI is pulling in, you're using about a bit of that. How is AI changing content creation? It's helping a lot of things as far as writing goes. How should professionals use AI to simplify their marketing growth authority?

SPEAKER_02:

So one of the most incredible ways we're using AI is with the kind of multilingual approach. So we have quite a few lawyers who are speaking to Latino communities. So the majority of their content is English. They've developed it in English. But because we're able to take that 20-second video, put it through the AI, and now it looks like they're speaking fluent Mexican Spanish, not just Castilian Spanish, with a beautiful accent, of course, and it looks genuine. However, we would always put under the post this has been created using AI in order to enhance communication, rather than get them going, what the hell? How come she's not speaking fluent Mandarin? When did that happen? You know what I mean? So as soon as you're producing any kind of hesitation or doubt or their trust issues are being like tried, then we need to anticipate that and make sure we're saying, look, yeah, of course this is AI. She's not fluent in Arabic. Do we're doing this to help make sure that you really understand what she's wanting to communicate? And they're like, wow, that's really cool.

SPEAKER_01:

And yeah, to reach a bigger audience, agreed. And are there specific AI tools that you consider must-haves for lawyers and professionals who want to scale their visibility?

SPEAKER_02:

So we use all of the classics, the clubs, the perplexities, and the chat GPTs as well. There's a whole level list of them in terms of the written word, but then the videos, the D scripts and everything, and then the image creation. So there's so many. Really? We could do a full episode just on the different types of AI tools, but ultimately you need to focus in on what's going to be the most effective with the time, with the budget, and with the skills available, or are we going to outsource? So sometimes we're in there as the consultant, and then they want to use some freelancers to actually deliver, or sometimes it's as in the team, sometimes it's them and their team. So all of those factors have to be brought into consideration as to what their level of capacity actually is in the team over there.

SPEAKER_01:

Good. I love that. So it's basically custom to the client depending on what the needs are. There's not just one size fit. There's so many tools now, and they're constantly coming out. So exactly.

SPEAKER_02:

So if we've got a client who's got an absolute basic website, they've just got a presence on LinkedIn. I'm not gonna be overwhelming them with this is the huge list of stuff you need to be doing now. It's just they're just gonna be like, okay, we're done here.

SPEAKER_01:

Unrealistic, exactly. So you're a regular BBC commentator. How is that shaped? How the way that you teach people to build authority?

SPEAKER_02:

So when it comes to building authority, it's always best to have come highly regarded by uh high-profile brands. So whether it's Barack Obama or BBC or all of the other randoms out there, it helps to establish in the client's mind that you are trustworthy, you are a regular person that is not gonna be a complete shyster. Yeah. Therefore, having all of the awards, having all the recommendations and the referrals and everything is only gonna just make sure that you're standing out from all of the other people going.

SPEAKER_01:

Yeah. Really? It's amazing. So do you can you share a success story of someone who's transferred from their career or their business or visibility using your services?

SPEAKER_02:

Yeah, so we have an immigration lawyer in particular. She's based in Utah and California. And we have been working with her for quite some time now. And we just finished a Thanksgiving campaign. She needed to do it early because she was going to be going away. We were able to deliver 65 appointments for her in her calendar so that when she goes back to work on Monday, they're all booked out there for the whole of that week. And all she has to do is turn up. Each one is about 30 minutes, 20 to 20 20 to 30 minutes, where she's going through what is the problem, what's the situation, what's the background, and then she's giving them advice on what they can do themselves, what kind of payment plans are available, all that type of thing. And then about 20 to 35% of them will actually turn into retainers. And of course, each retainer is worth about$5,000. So that's that's part of the magic of what we do. And that's that's driven mainly from TikTok and Instagram, but we use Facebook and YouTube, and those ones are growing very strongly because sometimes the algorithm changes on each platform. So you need to make sure that you're you've uh spread your assets and your portfolio is being spread across all the social media platforms just in case one one account doesn't get hacked or one goes bankrupt. You can't build your business on one platform and hope that that well hope is never going to be a great strategy anyway.

SPEAKER_01:

True. Very true. Yeah, great point. Great point. So if a listener wants to make real progress, say in the next 30 days, what is the simplest, highest impact action that they can take?

SPEAKER_02:

I would say that they need to commit to daily content. That's a no-girl. That daily content is the only thing that's gonna move the needle of trust. Just think about if you're gonna be deciding which divorce lawyer you want to choose, you're gonna have a look around all the different ones. They're all just names at the beginning. You don't trust them, you don't like them. You know, that's the default position. So, how long are you gonna take before you actually begin to state, ah, he's my guy or she's my gal? I like her. I think we I think she's not gonna look at me like an I'm an absolute idiot if I walk into her office. So committing to daily content is an absolute must. And that includes Saturdays and Sundays as well, because often people are chilling and relaxing. It's a different type of content that can actually bond really well, do the relationship building. And again, it doesn't have to be hard sell. It doesn't have to be what we call bottom of the funnel content, it can be top of the funnel content, which is much more generalistic, you know, what's happening in the city at the moment, you know, what's happening behind the scenes in the office, whimsical, light-hearted stuff can work just as well as listen, let me give you the FAQs on what's happening in your life right now.

SPEAKER_01:

Yeah. Well, make yourself normal, make yourself a person. That's what people want. And it many professionals just feel people feel like they're unapproachable. So making yourself approachable.

SPEAKER_02:

Yeah, being human is the only way. Yeah. And ultimately, it means that the algorithm also begins to go, oh, okay, they're not the one hit wonder going, I've put masses of resources into one post. I paid that video guy five thousand dollars for one video and it's gone nowhere and it did nothing. We put a fortune on ads and everything, and it did nothing. Social media is garbage, obviously. Yeah, so the algorithms are there to weed out the crap. You know what I mean? The algorithms are there because they know so many people are putting rubbish into the news feed. If nobody is liking, commenting, and sharing your post, then the algorithm will kill that post instantly. So they will normally now show it to only 200 people. And if nobody has actually stopped, clicked on C-more, or checked out what was happening, watched 10-15 seconds of that video or whatever, if not if everybody has just scrolled on by, then the algorithm is like that's a that's causing harm in the newsfeed. And we don't want businesses coming in going, bit me in the newsfeed, because everyone's gonna be like, Oh my god, I hate that platform, it's full of ads. Yeah, whereas if you actually have put something into the newsfeed, which people are going, wow, that's really interesting. Oh wow, I didn't know that. Doing what the BBC calls the informational, educational, entertaining approach, and you're not giving it that hard sell thing, you're actually giving them, oh, that's interesting now. I didn't know that. I'm gonna pass that to my brother-in-law, he needs to hear that right now.

SPEAKER_01:

I love that.

SPEAKER_02:

That's the algorithm's gonna work in your favor when you could start looking at it like that. So that only happens when you're doing committing to daily, and of course, that's a hard commitment, but I would say just start on the 1st of December or the 1st of January, maybe the 3rd of January, but commit to it, and you'll be surprised what happens within 30 days.

SPEAKER_01:

I agree. I think you can try anything for 30 days, and it's if you can do it yourself, yeah, absolutely. Bring you in, get a strategy behind it. Absolutely. I this has been really great. This has been entertaining and uh interesting. Can I know that our listeners may want to reach out to you and connect with you? Where would be the best place to do that?

SPEAKER_02:

So I'm pretty big on all the platforms, but you can get me on LinkedIn, FinnWitchley, or you can find my website, super size media. I work often in America, in Chicago two or three times a year, in Edinburgh, Scotland, the rest of the year, and sometimes in Italy and places like that as well. So I love to be able to travel around and see the clients, even though we work remotely for everything. But yeah, you can catch me online.

SPEAKER_01:

Fantastic. And we'll have all of the links on to your social media and your website in the show notes. So thank you so much for your time today. This has been a lovely conversation. I really appreciate you being here.

SPEAKER_02:

Thank you, Marilyn. It's been so fun. Well, great questions. You know your stuff as well. I can tell just by the questions.

SPEAKER_01:

Thank you. Thank you. Thanks for joining me today for this episode. As we wrap up, I'd love for you to do two things. First, subscribe to this podcast so you don't miss an episode. And if you find value here, I'd love it if you would rate it and review it. That really does make a difference in helping other people to discover this podcast. Second, you can connect with me on LinkedIn to keep up with what I'm currently learning and thinking about. And if you're ready to take the next step with a digital strategist to help you grow your law firm, I'd be honored to help you. Just go to Lawmarketingzone.com to book a call with me. Stay tuned for our next episode next week. Until then, as always, thanks for listening to Leadership in Law Podcast, and be sure to subscribe wherever you listen to podcasts so you don't miss the next episode.

SPEAKER_00:

Thanks for joining us on another episode of the Leadership in Law Podcast. Remember, you're not alone on this journey. There's a whole community of law firm owners out there facing similar challenges and striving for the same success. Head over to our website at lawmarketingstone.com. From there, connect with other listeners, access valuable resources, and stay up to date on the latest episodes. Don't forget to subscribe and leave us to review on your favorite podcast platform. Until next time, keep playing with vision and keep growing your firm.

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Marilyn Jenkins

Host